Paid Media Supervisor, (Healthcare)

We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.

Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

As a Paid Media Supervisor, you’ll own the performance, strategy, and growth of major multi-channel paid media accounts. You’ll partner closely with the Associate Media Director on strategic direction and planning, while fully owning execution, testing, and reporting. Your day includes reviewing pacing and KPIs, identifying optimization opportunities, and designing tests that push performance forward across the full funnel. You’ll lead client conversations as the subject-matter expert, guide a growing team of Media Managers, and confidently recommend (and defend) strategies that drive real business impact. In a remote-first environment, you’ll operate with autonomy, accountability, and a constant drive to raise the bar.

• Own end-to-end management and strategic oversight of assigned paid media accounts.
• Drive performance against pacing, KPIs, and efficiency goals—continually raising expectations.
• Lead paid media strategy, road-mapping, testing frameworks, and campaign ideation.
• Manage and mentor a team of 1–2+ Media Managers, supporting their strategic and technical growth.
• Partner with Account Managers and the Media Director to align media strategy with client goals and business outcomes.
• Serve as the primary internal and external point of contact for owned accounts.
• Lead client communication, reporting, insights, and strategic recommendations.
• Oversee ongoing account maintenance: optimizations, structure updates, bidding strategies, conversion tracking, and copy revisions.
• Design and deploy monthly and quarterly testing plans across structure, targeting, creative, messaging, and conversion strategy.
• Drive full-funnel strategy development, validation, and continuous improvement.
• Identify opportunities to expand media spend, channels, and account scope.
• Stay ahead of industry trends, testing new platforms, and expanding Cardinal’s paid media offerings.

• 6–10+ years of paid media experience.
• Proven experience managing multiple accounts with monthly budgets ranging from $100K–$1MM+.
• Strong background in paid media strategy, media planning, testing frameworks, and performance measurement across channels.
• Hands-on experience across platforms, including Google Ads, Bing Ads, Meta, Google Display, Programmatic Display, and paid social (LinkedIn, TikTok a plus).
• Experience with full-funnel strategy, video campaigns, and lead generation.
• Strong knowledge of Google Analytics, GTM, conversion tracking, and optimization strategy (GA4 a plus).
• Ability to write ad copy, guide creative strategy, define asset needs, and lead creative testing cadences.
• Client-facing experience with confidence, presenting insights, and defending strategy.
• Team management and mentorship experience.
• Strong critical-thinking skills, ownership mindset, and comfort working autonomously in a remote environment.

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.

We are an Equal Opportunity Employer and we do not discriminate on the basis of any protected group status under any applicable law.