Talent Network Social Media Brand Strategist (Part-Time / Hourly)

We are a global network of top talent at Toptal, enabling companies to scale their teams on-demand.

Join Toptal’s network as a Social Media Brand Strategist to onboard, coach, and accelerate the growth of our Content Creator users. You will join an execution‑driven team building a new business unit from zero. Your mindset must be that of a builder, not just a coach.

Job Summary: This role has two core missions:

• Deliver hands‑on creator growth: Coach creators 1‑to‑1 to grow their audience, increase engagement, and monetize their content. Analyze their entire content plan, challenge them with personalized weekly tasks that improve key metrics such as click‑through‑rate, retention rate, follower growth, and engagement rate. Once creators reach strong traction, identify new revenue opportunities and activate brand deals.
• Build the foundations of the Creator Agent function: Design, test, and refine methodologies that power our coaching model. Transform learnings into structured playbooks, training materials, and repeatable processes that scale a high‑performing agent team.

This is not a passive coaching position; you must think like a strategist, operate like a creator, and build like an early‑stage founder. You must analyze performance data, communicate clearly, and move quickly.

The ideal candidate is a senior creator strategist with real, proven experience growing accounts on YouTube, Instagram, or TikTok. You understand how content scales, why packaging matters, and how to push creators to become consistent, professional, and commercially ready.

This is a remote, hourly role. Weekly hours are flexible, likely just a few per week. Resumes and communication must be submitted in English.

Responsibilities:

The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.

• Conduct creators onboarding, assess performance, and identify growth opportunities across platforms.
• Provide 1‑to‑1 coaching focused on improving content strategy, packaging, and execution (from scripting to community building).
• Define weekly goals and metrics that drive measurable growth.
• Guide creators toward professional publishing standards and consistent audience development.
• Support creators in preparing for monetization and activate brand opportunities when appropriate.
• Design, test, and refine coaching methodologies that will scale the Creator Agent function.
• Convert insights into structured playbooks, templates, and training materials for future agents.
• Partner with the Operations Director to strengthen creator success processes and growth frameworks.
• Collaborate with marketing, product, and partnerships teams on creator‑facing initiatives.
• Stay ahead of platform trends, algorithm shifts, and best practices to continuously update our approach.

Qualifications and Job Requirements:

• A bachelor’s degree is required.
• Proven experience growing social media accounts on YouTube, Instagram, and/or TikTok.
• Strong understanding of content strategy fundamentals: ideation, hooks, titles, thumbnails, and retention, conversion, and community building.
• Ability to analyze performance data and translate insights into clear, actionable guidance.
• Excellent written and verbal communication skills in English.
• Experience in roles that require coaching, advising, or client accountability.
• Ability to break down creative work into structured frameworks and teachable steps.
• Strong organizational discipline to manage around 10 creators weekly.
• Availability to work in the Americas time zone.
• Familiarity with creator monetization and brand partnerships is a plus.
• Are a creator with +50k followers/subscribers on Instagram, YouTube, or TikTok.
• Have monetized your own content through different sources, including brand deals, affiliate marketing, platform payouts, and selling products/services to your own audience.
• Are familiar with doing paid social campaigns.

Associate

Contract

Marketing, Strategy/Planning, and Advertising

Social Networking Platforms, Professional Services, and Marketing Services