Chief Marketing Officer

Whalemate

Olivos - hace 4 días

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Descripción de la vacante

En
Whalemate
, lideramos el camino en Latinoamérica con nuestro innovador software as a service de
Security Awareness
.

Combinamos neurociencia, gamificación y contenido personalizado para empoderar a los colaboradores, convirtiéndolos en la primera línea de defensa contra amenazas cibernéticas. Automatizamos campañas de phishing y ofrecemos soluciones prácticas y accesibles como nuestra Academy de ciberseguridad, newsletters internos y manuales de onboarding para empresas de toda la región.

Buscamos un/a
CMO
con experiencia comprobable en ciberseguridad, capaz de liderar la estrategia integral de
Marketing
, posicionar nuestros productos en mercados globales y construir un área orientada a datos, crecimiento y ejecución.

El rol requiere visión estratégica, mentalidad hands‑on y un entendimiento profundo del ecosistema cybersecurity: amenazas, frameworks, compliance, buyer personas técnicos y ciclos de venta B2B.

Responsabilidades
  • Estrategia y Liderazgo
    : definir la estrategia global de marketing y alinear objetivos con producto, ventas y negocio.
  • Go-To-Market:
    crear el posicionamiento, messaging y diferenciadores de productos de ciberseguridad.
  • Branding y Comunicación
    : fortalecer la marca y supervisar contenido estratégico (whitepapers, blogs técnicos, webinars, casos de estudio).
  • Demand Generation:
    diseñar y optimizar funnels B2B, campañas pagas, inbound/automation y estrategias de lead nurturing.
  • Product Marketing:
    traducir capacidades técnicas en valor para CISOs, IT Managers, SecOps y roles de seguridad.
  • Alianzas y Partnerships
    : trabajar con partners, canales y vendors del ecosistema cybersecurity.
  • Gestión de Presupuesto:
    administrar el budget del área y medir el ROI de todas las iniciativas.
  • Análisis y Métricas:
    monitorear KPIs clave (CAC, MQL→SQL, revenue attribution, LTV, conversion rates) y apoyar decisiones data-driven.
Requisitos
  • +8 años de experiencia en marketing, con al menos +3 en posiciones de liderazgo.
  • Experiencia directa en
    ciberseguridad
    ,
    SaaS
    o tecnología
    B2B
    .
  • Conocimiento del landscape de seguridad:
    amenazas
    ,
    SOC2
    ,
    ISO 27001
    ,
    compliance
    , productos y buyer personas del sector.
  • Experiencia gestionando equipos multidisciplinarios.
  • Fuerte orientación a
    métricas
    ,
    análisis
    y
    ROI
    .
  • Experiencia en
    go-to-market
    ,
    posicionamiento
    y
    campañas multicanal
    .
  • Manejo de herramientas como
    HubSpot
    ,
    Salesforce
    ,
    GA4
    ,
    LinkedIn Ads
    ,
    SEMrush
    o similares.
  • Experiencia en escalamiento de startups o empresas de crecimiento rápido (Series A+)
  • Experiencia operando en mercados internacionales (US/EU/LATAM).
  • Conocimientos en estrategias de PLG (deseable, no excluyente).
Beneficios
  • Trabajo 100% remoto desde donde quieras.
  • Horario flexible y autonomía en la organización del día.
  • Salario en USD + variables.
  • Vacaciones.
  • Cultura startup: innovación, aprendizaje y autonomía.
  • Acceso a capacitación continua y eventos del sector.
  • Equipo colaborativo y ambiente informal.

Si cumplís con los requisitos, no dudes en aplicar

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