Director, Paid Media

TITLE Director, Paid Media
DEPARTMENT Paid Media
DIVISION NP Digital LATAM
LOCATION Remote - Latin America

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025.

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.

ABOUT THE OPPORTUNITY

NP Digital is looking for a Paid Media Director to build our Paid Media team and serve as a one-stop shop for our potential and existing clients.

The ideal candidate for this role is someone who has experience building and leading a media team at a digital marketing agency but also has the ability to get their hands dirty and build. You are interested in building integrated media strategies for clients to achieve their business goals and you know that no "standard" approach will ever achieve optimal results for them. You've built hundreds of media plans, and just as importantly, you have the storytelling skills to bring those plans to life. You can earn the trust of CMOs and CEOs by showing them thoughtful insights, compelling strategies, and innovative uses of multiple paid channels to make a meaningful impact on their business.

Supported by international colleagues, you will be responsible for growing an entire Paid Media department and training staff on the processes and frameworks you build. You will work closely with our international team and the Managing Directors, to oversee the market launch phase.

This is a newly created role to support our growing team. To be considered, candidates must reside and be eligible to work in Latin America and are required to be fluent in English.

ABOUT THE RESPONSIBILITIES

Responsibilities include, but are not limited to:

• Offer eye-catching presentations to sell new channels and/or offers to a brand.
• In this role you will handle the day-to-day management of a portfolio of paid media accounts across multiple markets in LATAM and support your team in winning new businesses.
• As a paid media expert, you will be responsible for the oversight of the accounts under your leadership, implementing data-backed performance strategies across paid search and paid social campaigns to maximize business results for our clients. You will demonstrate excellent knowledge of best practices across Google Ads (Search, Display), Meta, LinkedIn and TikTok as well as conversion optimization hacks to assess yourself as a trusted advisor in the eyes of your clients.
• Create integrated media plans that predict actual business outcomes for our clients.
• Serves as an escalation point for customer services and sales for the complex challenges of paid media.
• Plays an active role in submissions for renewals, upsells, and new accounts for clients where a higher level of subject matter expertise is needed.
• If necessary, plan, manage and execute integrated digital media campaigns, including but not limited to account setup, strategy development, organization, and management.

ABOUT YOU

• Minimum 8 years of experience in paid media within an agency environment.
• Track record of revenue growth across a portfolio of B2C and B2B clients.
• High proficiency in strategizing and optimizing campaigns on Google Ads, Meta, TikTok and LinkedIn against a given ROI target.
• Ability to accurately report on campaign performance and translate the complex into simple but meaningful insights.
• Strong expertise in omnichannel planning, data and analytics as well as CRM.
• Understanding of the synergy between earned, paid and owned media.
• Track record in establishing valuable relationships with clients, including C-Suite.
• Experience in conducting sales calls and participating in pitches is a plus for this role.
• Exceptional project management skills, writing, and organizational skills.
• Experience in building a team from the ground up and developing standard processes.
• An independent and pioneering attitude. You're a self-starter, able to independently execute with minimal supervision in a fast-paced environment with rapidly changing priorities.
• Straight talking and integrity.
• Collaboration, agility, and trust.
• You're a high achiever, with an ambition and drive to achieve success for your clients, your team and yourself.

ABOUT OUR BENEFITS

We offer a comprehensive and flexible benefits package to all regular, full-time employees.

ABOUT OUR CULTURE

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:

Think Big
“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.

Own It
“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results.

Have Fun
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.

ABOUT OUR PRACTICES

NP Digital takes a human-centric approach to hiring. AI tools may assist with administrative or creative tasks, but all evaluations and decisions are made by our awesome people.

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.