Marketing Specialist
Virtustant
Posadas - hace 2 días
Our Client is a fast-growing consumer-focused eCommerce business operating in the US market. They specialize in scaling digital-first brands through performance-driven marketing strategies, data analysis, and full-funnel growth initiatives.
Job DescriptionWe are looking for a Marketing Specialist with strong hands-on experience in paid media and lifecycle marketing to manage, optimize, and scale performance marketing efforts. This role is ideal for a data-driven marketer with experience in eCommerce who can manage paid advertising channels, email marketing automation, and reporting across the full customer journey.
Responsibilities- Manage and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram), and TikTok.
- Execute full-funnel marketing strategies focused on acquisition, retargeting, and conversion.
- Monitor and optimize ROAS, CPA, and overall campaign performance.
- Set up, manage, and troubleshoot pixels and conversion tracking across platforms.
- Build, manage, and optimize email marketing campaigns and automation flows.
- Collaborate on creative testing strategies and campaign iterations.
- Create and maintain performance reports and dashboards using analytics and attribution tools.
- Analyze data to identify growth opportunities and optimization strategies.
- Minimum 2 years of hands-on experience managing paid advertising campaigns (Google, Meta, TikTok).
- Proven experience scaling consumer brand marketing, preferably within US-based eCommerce businesses.
- Demonstrated experience managing marketing budgets and optimizing performance metrics (ROAS, CPA).
- Experience working with Shopify, WooCommerce, or similar eCommerce platforms.
- Strong background in email marketing automation and lifecycle campaigns.
- Experience with GA4, Meta Ads Manager, TikTok Ads Manager, Google Ads, and attribution tools.
- Solid understanding of conversion tracking, event setup, and multi-channel attribution.
- Experience with attribution tools such as Triple Whale or Northbeam.
- Familiarity with SEO/SEM fundamentals.
- Experience using tools such as SEMrush, Canva, Photoshop, or Google Looker Studio.
- Cold email software experience is a plus.
- Highly analytical and data-driven.
- Proactive, self-motivated, and results-oriented.
- Detail-oriented with strong organizational skills.
- Creative thinker with a testing and optimization mindset.
- Strong communicator and collaborative team player.
- Klaviyo, Mailchimp, or similar email marketing platforms
- Attribution tools (Triple Whale, Northbeam – preferred)
- Canva or Adobe tools (preferred)
8am to 5pm PST
Salary and BenefitsPayment in USD or Local Currency – Your Choice.
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